Work Experience

Nour – Los Angeles, CA                             

Market Research Assistant Mar 2025 – Jun 2025

• Conducted competitive and consumer research across 20+ brands to support campaign strategy, leading to a 25% increase in relevance-based positioning in marketing initiatives

• Identified 5 high-potential demographics and regions, contributing to market entry plan projected to boost retail visibility by 30%

• Designed pitch decks and community outreach materials using storytelling for investor meetings and sales pitches

WonderWerks – Los Angeles, CA       

Market Research Analyst Sep 2024 – Dec 2024

• Developed 12 weekly trend and sentiment reports, identifying new behavioral insights that shaped feature prioritization for an upcoming women-centric golf app

• Presented 12 weekly reports with actionable insights, contributing to the prioritization of 2 key product features and informing the app’s positioning strategy ahead of beta release

Hayat Holding – Istanbul, Turkey  

Digital Marketing Intern Jun 2023 - Aug 2023

• Managed content creation and scheduling for 60+ Instagram posts across 3 CPG brands, doubling engagement in one month

• Designed and implemented a seasonal launch calendar across 12 weeks, aligning visual assets and messaging with creative and digital teams to support 3 product social media campaigns

• Created performance dashboards to evaluate success of campaigns, which were used in presentations to regional retail partners

International Marketing Intern Jun 2022 - Aug 2022

• Designed creative TikTok campaigns for a top confectionery company in Turkey, showcasing new product launches in the UK, Azerbaijan, and Georgia, through global collaboration with influencers and trending content