As part of a group project, we developed an integrated campaign concept for MAX to promote the upcoming Harry Potter series. Our goal was to re-engage Millennial and Gen Z audiences—leveraging nostalgia for Millennials who grew up with the films and are now introducing them to their children, while tapping into Gen Z’s love of immersive digital experiences.
We created an augmented reality (AR) experience that transformed ordinary settings into magical Hogwarts moments through the MAX app, integrating 360° VR and AI-powered dynamic storytelling. Our campaign featured influencer-driven content, cinematic short-form videos, and AR filters across TikTok, Instagram, and YouTube to generate excitement and virality.
This project highlights our ability to combine audience insights, creative technology, and platform-native content strategies to drive engagement, app downloads, and long-term brand loyalty.
